BRAND POSITIONING & DEVELOPMENT STRATEGIES.BIBO MART

No 1 Brand for mom and baby in Vietnam.


BACKGROUND.

With about 1.6 million children born every year, Vietnam is a good market for products for children. Vietnamese parents spend tens of thousands of billions of dong each year to care for their children from hygiene and dress up. With such a great development potential in combination with the competition from online sales channels, sales sites for moms and babies appear more and more frequently require Bibo Mart to have a strategy to maintain its market position.

RESULTS.

•  Build a Bibo Mart Brand Positioning Strategy (Brand Positioning Strategy): "The largest chain of systems for mothers and babies in Vietnam."
•  Build a Brand Development Strategy: Build a customer experience journey (Customer Experience Management)

SOLUTIONS.

•  Bibo Mart has become the leading brand in the market of mother and baby products, officially announced to receive a strategic investment from ACA Investments - Japan Fund Management Company, of Sumitomo Group.
 
•  Top 10 most prestigious retail brands in Vietnam 2017.
 
•  Top 500 largest private retail enterprises in Vietnam 2017; Issuing ESOP shares in 2017 and expected IPO in 2020, etc. Aiming to increase the number of stores to 500 stores by the end of 2019 - minimum revenue of USD 300 million and enterprise value of USD 500 million.
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