BACKGROUND.
HDBank is one of the leading commercial banks in Vietnam that is positioned as
SOLUTIONS.
• Reposịtioning Strategy: Become a dynamic bank, understand the rapid development in the life of consumers and businesses.
• Building Brand to enhance credibility and interest compared to competitors: Introducing Brand Image, Social CRM application.
• Establish a new experience journey (CEM) with customers: Improve interaction with customers at Brand touchpoints (Combination of emotion and rationality).
• Strengthening Brand attachment: Promoting brand building activities from internal to strengthen connection between Brand and customers.
• Design new Brand Identity.
RESULTS.
In 05 years of implementing a new positioning and development strategy, HD Bank has become a number 1 choice of bank, meeting the diverse needs of its customers as a close friend. They have Impressive revenue growth with:
• Total asset increase 3 times
• Develop and expand 236 branches and transaction offices and 10,285 financial transaction points spread across the country.
• As of January 5, 2018, nearly 981 million "HDB" shares of HDBank were officially listed on HOSE and quickly reached the top 20 largest market capitalization stocks on HOSE.
