BRAND POSITIONING STATEGIES.HD BANK

Commited to your bes returns


BACKGROUND.

HDBank is one of the leading commercial banks in Vietnam that is positioned as

SOLUTIONS.

•  Reposịtioning Strategy: Become a dynamic bank, understand the rapid development in the life of consumers and businesses.
 
•  Building Brand to enhance credibility and interest compared to competitors: Introducing Brand Image, Social CRM application.
 
•  Establish a new experience journey (CEM) with customers: Improve interaction with customers at Brand touchpoints (Combination of emotion and rationality).
 
•  Strengthening Brand attachment: Promoting brand building activities from internal to strengthen connection between Brand and customers.
 
•  Design new Brand Identity.

RESULTS.

In 05 years of implementing a new positioning and development strategy, HD Bank has become a number 1 choice of bank, meeting the diverse needs of its customers as a close friend. They have Impressive revenue growth with:

•  Total asset increase 3 times
 
•  Develop and expand 236 branches and transaction offices and 10,285 financial transaction points spread across the country.
 
•  As of January 5, 2018, nearly 981 million "HDB" shares of HDBank were officially listed on HOSE and quickly reached the top 20 largest market capitalization stocks on HOSE.
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