BRAND PRODUCT IDENTITY DESIGN.HUU NGHI MOON CAKE

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CONTEXT.

Operating since 1997, Huu Nghi Food Joint Stock Company is a confectionary company with a wide range of products and a long distribution network from North to South.
In 2019, Huu Nghi has difficulty to register its trademark protection for Thanh Nguyet - for its entire moon cake product line. Additionally, competing brands such as Madam Huong, Kinh Do ... continuously redesigned the modern image in each mid-autumn season. Huu Nghi needs a breakthrough design that is unique and can be used & improved in the long run.

SOLUTIONS.

•  Design Logo and Logo Guideline for Thanh Nguyet moon cake product line.
 
•  Design Brand Identity.
 
•  Huu Nghi moon cake retail shop space design.
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