BRAND POSITIONING STRATEGY.PV GAS

A major member of Vietnam Oil & Gas group


BACKGROUND.

After 26 years of development, PV GAS is currently one of the leading companies in Vietnam in the petroleum industry with 2 member units: PV GAS North and PV GAS South. For many foreign enterprises and economic sectors participating in the consumer LPG retail market, along with fluctuations in the price and supply of LPG in the world market, PV GAS 'business activities in the domestic targeted market encountered many difficulties.

SOLUTIONS

The overall business strategy consists of 5 sub-strategies - addressing 5 corresponding core problem groups:

•  Market strategy
 
•  Product strategy
 
•  Distribution channel strategy
 
•  Competitive strategy
 
•  Brand – Marketing strategy

RESULTS

In 2019, Forbes was voted in the top 50 best listed companies in Vietnam.

Rated by many independent rating organizations on Vietnam's stock market.

By the end of 2018, PV GAS total assets reached VND 62,579 billion.

Profit after tax / equity ratio is 23%.

Profit after tax / charter capital ratio reached 52%.

Stable gas supply 30% of electricity output, 70% of nitrogen, 70% of LPG market share nationwide.

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