With the goal of keeping its current market positions' ranking, Yamaha is a brand that continuously aims to expand and develop its consumer market while already being one of the top dynamic and fierce motorbike market. Organizing interviews with customer groups is essential to help Yamaha receive feedback from the market about their products in the most honest and accurate way.
Organise Focus Group:
Central Location Test Organization (CLT):
Through regular monthly market research activities with Mibrand Vietnam, Yamaha foresees the average income of the market with the combination of data analyses. Thereby making judgments and identifying issues as well as Marketing opportunity.
Besides, Market research also helps Yamaha to understand more about competitors, including their strengths and weaknesses, mistakes as well as the causes that lead to their success from which to find ideas to develop new products and improve existing products.
We achieve measurable results so you can make
calculated product decisions.