ANNUAL MARKET RESEARCH.YAMAHA VIETNAM

“Rev your Heart” – “Khơi dậy đam mê”


BACKGROUND.

With the goal of keeping its current market positions' ranking, Yamaha is a brand that continuously aims to expand and develop its consumer market while already being one of the top dynamic and fierce motorbike market. Organizing interviews with customer groups is essential to help Yamaha receive feedback from the market about their products in the most honest and accurate way.

SOLUTION.

Organise Focus Group:

•Recruiting respondents: Mibrand owns a team of respondent management spread across 6 big cities and provinces in Vietnam (Hanoi, Ho Chi Minh City, Da Nang, Thanh Hoa, Nha Trang, ..)
 
•Prepare Logistic for the interview: Select the venue, work with suppliers.
 

Central Location Test Organization (CLT):

•Prepare a questionnaire
 
•Selection of respondents
 
•Prepare logistic
 
•Data collection

RESULTS.

Through regular monthly market research activities with Mibrand Vietnam, Yamaha foresees the average income of the market with the combination of data analyses. Thereby making judgments and identifying issues as well as Marketing opportunity.

Besides, Market research also helps Yamaha to understand more about competitors, including their strengths and weaknesses, mistakes as well as the causes that lead to their success from which to find ideas to develop new products and improve existing products.

LET'S CHAT ABOUT YOUR NEXT PROJECT.

We achieve measurable results so you can make
calculated product decisions.