BRAND POSITIONING & COMMUNICATION STRATEGIES.YOLA

The power within you.


BACKGROUND.

In 2015, despite having been established for 6 years, Yola has not yet created a strong and differentiated brand in the market. Besides, Yola also does not have a brand strategy to create a different point compared to rivals.

SOLUTIONS.

•  Brand Research (4C Research)
 
•  Brand Positioning Strategy: "A Guide to a Better You" with the meaning of becoming a guide on the path of education and self-improvement.
 
•  Brand Development Strategy: Simultaneously build two independent brands YOLA and YOLA English Junior.
 
•  Officially launched ENGLISH JUNIOR, building closer, more realistic internal communication activities and interactive communication channels ..

RESULTS.

•  Expanding 5 training establishments, 4 in Ho Chi Minh City HCM and 1 facility in Hanoi.
 
•  The seminars were promoted, registration to join the clubs and received a lot of attention from students: YOLA Talent Competition - Unlimited 2016, Workshop - Studying abroad with you, YOLA Speaking Club, Academic contest: PIONEERS OF TOMORROW 2016.
 
•  Organizing the summer camp "YOLA - Dream Up" invested by Yola up to VND 130,000,000.
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